Over the past decade, the landscape of digital entertainment has undergone a seismic shift, driven b
Introduction Over the past decade, the landscape of digital entertainment has undergone a seismic shift, driven by innovative narrative techniques that transcend traditional mediums. Today, successful interactive stories do not confine themselves to a single platform; instead, they leverage multi-channel ecosystems that engage audiences across websites, social media, augmented reality, and gaming environments. Central to…

